The second is what is unfortunately known as "friendraising". I want the nonprofit to be able to
- invite supporters to create their own fundraising page, with a link to their unique, personally branded page
- allow simple customization of the page, including the supporter's message, photos, video, etc
- allow the supporter to set the target amount they want to raise
- a Donate Now button that leads to a donation page that tracks that the donation came from the supporters page
- display a thermometer gauged to that amount
- change the thermometer according to how much has been raised
- a "spam my friends" feature which could be as simple as a textbox I can enter or cut & paste email addresses into,
- a "spam my facebook friends" feature
- an add-in to Facebook that my friends can add to their profiles to help me spread the word (My group built a functional prototype of this last year but it's been on the back burner. Actually it's not even in the kitchen.)
- a way to seamlessly get the data into GiftWorks.
The power of the friendraiser is that it gives the nonprofit a way to leverage supporters beyond their own donations--it allows them to leverage networks of networks of people, which can easily lead to a significant increase in awareness, giving, and participation.
I think Convio has a feature like this, and I've seen major campaigns by orgs like the American Cancer Society that turn supporters into advocates and fundraisers. Compared to a full-blown web app, it's a relatively small job to know out and would hope to see that sometime from GiftWorks.
In the meantime I'm looking at Acteva, Cvent, and a few others for the online Event registration.

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